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Another company is using my registered trademark without my permission. The company is only a small mom and pop operation. Is it worth the time and expense to prevent their use of the mark?
Absolutely. Trademarks are valuable assets, so you definitely should take steps to protect them. A simple cease and desist letter often solves the problem. However, sometimes filing suit is necessary to stop the infringement. Also, if you do not take action now, then you risk losing your ability to recover damages in the future from this company, and possibly other infringers, for failing to enforce your marks.
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