|
|
|
How can I use a strategic partner as part of my overall business strategy?
Early adopters of your technology may become strategic partners. That is, your relationship with a partner may expand into areas beyond licensing of your software to joint marketing and distribution initiatives or perhaps equity ownership. Seek contract provisions that permit you to exploit your partner's competitive strengths after the partnering ends (e.g.: market information and customer lists), while avoiding those that may hinder your long-term growth, such as restrictive exclusivity provisions.
|
|
