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As we begin the capital raising process, should we consider strategic investors?
Absolutely. A strategic partner - and certainly a recognized industry leader - will enhance your ability to attract institutional venture capital dollars. In fact, many financial investors view the participation of a strategic player as a precondition to their own investment. A strong management team that has been successful in the implementation of its business plan is better able to leverage its relationship with its strategic investor to secure subsequent round financing at a more favorable valuation.
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